Go from nothing to a paying software client.

02 · The route

How CodedToSell goes

The shape of CodedToSell, so you know what you’re signing up for.

1. Module 0

   Build nine things

   Nine builds across four apps you actually put online, before anyone talks to you about strategy.

2. Modules 1–4

   Niche, systems, brand

   Pick who you're for from real data, set up how you run, and sort out how you show up.

3. Modules 5–7

   Outreach and client #1

   Real outreach with real numbers, a demo that closes, and the build that lands your first invoice.

4. After that

   It gets faster

   Every client after the first takes a fraction of the time, because you're reusing your own work.

03 · The lessons

What’s inside

8 modules, 80 lessons. Every lesson ends with what you should have in hand before you move on.

1. 0

   Module 0: Your First Builds

   10 lessons

   Nine builds across four apps you actually put online. You learn this by building, not by reading about it.

   See the lessons in module 0

   1. 0.1Publish Something
   2. 0.2Your Home Base
   3. 0.3A Tool You Will Actually Use
   4. 0.4Rebuild 0.1, Better
   5. 0.5Make It Talk Back
   6. 0.6Build for a Real Business
   7. 0.7Put Real Data In It
   8. 0.8Give It a Login
   9. 0.9Put AI Inside It
   10. 0.10Show One Person

2. 1

   Module 1: Mental Preparation & Fundamentals

   10 lessons

   Why this works, how the money works, and the habits that carry people to a first client.

   See the lessons in module 1

   1. 1.1Why This Works Right Now
   2. 1.2How These Businesses Actually Make Money
   3. 1.3What You're Actually Selling
   4. 1.4The Anti-Watcher Mindset
   5. 1.5What Success Actually Looks Like
   6. 1.6Your Cost Base and Break-Even
   7. 1.7The Skills That Matter
   8. 1.8Learn From the People Already Doing This
   9. 1.9Your Working Rhythm
   10. 1.10Build Your Milestone Tracker

3. 2

   Module 2: Personalized Niche Selection

   10 lessons

   What's in your area and which niche works for you specifically, decided from real data and real conversations.

   See the lessons in module 2

   1. 2.1How to Actually Pick a Niche
   2. 2.2Your Unfair Advantages
   3. 2.3Build Your Lead Finder
   4. 2.4Read the Market From Your Lead List
   5. 2.5Talk to Five Owners
   6. 2.6Validate by Building
   7. 2.7Map the Niche's Money
   8. 2.8Study What They Already Use
   9. 2.9Design Your Niche Offer
   10. 2.10Lock It In

4. 3

   Module 3: Setting Up Operations

   10 lessons

   The systems that let you run this like a business: your pipeline, your template, your data, your handoff.

   See the lessons in module 3

   1. 3.1Your First Build, Properly
   2. 3.2Understand the Data Under Your App
   3. 3.3Structure a Project for Client Work
   4. 3.4Your Business Backend
   5. 3.5Users, Roles and Access
   6. 3.6Automations and Notifications
   7. 3.7Connect Outside Tools
   8. 3.8Versions, Backups and Fixing Things
   9. 3.9Deploying and Handing Off
   10. 3.10The Admin Side

5. 4

   Module 4: Your Brand & Positioning

   10 lessons

   How you show up before you say a word, built on work you actually shipped.

   See the lessons in module 4

   1. 4.1What You Actually Are
   2. 4.2The Offer in One Sentence
   3. 4.3Naming and the Basics
   4. 4.4Build Your Site
   5. 4.5Your Proof Assets
   6. 4.6The Demo App That Sells Your Niche
   7. 4.7Your Story, Told Honestly
   8. 4.8Social Proof Before You Have Clients
   9. 4.9Your Pricing Menu
   10. 4.10Your Pitch Kit

6. 5

   Module 5: Client Acquisition

   10 lessons

   The outreach numbers, the scripts, the calls and the demo that land your first paying client.

   See the lessons in module 5

   1. 5.1Who to Contact and How to Find Them
   2. 5.2The Outreach Math
   3. 5.3The Outreach Scripts
   4. 5.4Walk In and Call
   5. 5.5Warm Channels
   6. 5.6Booking the Call
   7. 5.7The Demo That Sells Itself
   8. 5.8Handling Objections & Closing
   9. 5.9Contracts & Getting Paid
   10. 5.10When It's a No (or Silence)

7. 6

   Module 6: AI Agent Automation

   10 lessons

   Agents that handle the busywork for your clients and for you, sold as the recurring part of the business.

   See the lessons in module 6

   1. 6.1What Agents Actually Do for a Small Business
   2. 6.2Pick the Agent That Pays
   3. 6.3Build Your First Agent
   4. 6.4Connect an Agent to Real Business Data
   5. 6.5Agents That Talk to Customers
   6. 6.6Agents That Write
   7. 6.7Testing, Guardrails and Failure Modes
   8. 6.8Packaging Agents as a Recurring Add-On
   9. 6.9The Monthly Report
   10. 6.10Your Own Agents

8. 7

   Module 7: Sprint Blueprint

   10 lessons

   Your first client, step by step. Build first, then sell, then hand off properly.

   See the lessons in module 7

   1. 7.1The Sprint at a Glance
   2. 7.2Pick the Client and Write the Scope
   3. 7.3Build the Deliverable
   4. 7.4Make It Real
   5. 7.5Test It Like the Client
   6. 7.6The Demo and the Close
   7. 7.7Handoff and Launch
   8. 7.8After Handoff
   9. 7.9What Happens After Client #1
   10. 7.10From One Client to a Business

04 · How it works

Made to be used, not watched

The CodedToSell site does the admin so you can get on with the work.

• Prompts with the blanks marked

  The parts you fill in are highlighted, like [NICHE]. Type your niche once and it fills in across all of CodedToSell, then copy exactly what’s on screen.

• A notes box on every lesson

  For the link, number or answer each lesson asks for. Your notes collect on the CodedToSell map and download as one file.

• Your place, kept

  Tick each lesson off as you finish it and the next one opens. Continue takes you back to where you stopped, and your progress is kept on your CodedToSell account, on any device.

• Fine on a phone

  Read a lesson on the bus and build at your desk. Every page works on a small screen.

05 · Before you start

Questions